Howdy, I’ve been building SquareFoot since 2011...before "PropTech" was a word. I’m Chairman now after leading the company since inception. I began my career in commercial real estate in 2007 doing international capital markets work at JLL. Boom times, right?! But I learned a ton and saw how folks operate during a recession.
Fast forward and PropTech is a word that is causing the world and the industry to accelerate quickly to adopt and adapt.
I often receive an early call when someone is thinking about doing an early stage PropTech deal and a lot of the deals I’ve done have started with someone saying to the founder "oh you’ve got to talk to Jonathan." On later stage deals, founders squeeze down VC pro-ratas to make room for us.
"Jonathan has been an incredible angel investor and brings a lot of what you want from a founder investing in your company: empathy, great advice in the trenches, genuine care for the company vs impressing LPs, fundraising intros to amazing people, and general support. I hope to have him invest in everything I ever build." - Ray Sturm, CEO AlphaFlow
I believe in diversification in general and in angel investing in particular. With this fund, we aim to invest in ~20 companies per quarter. These will be mostly early-stage companies, however, we will also consider some later stage investments.
We have a deep network of portfolio companies and LPs across which makes us a super valuable investor for any company to have on their journey with them.
A bunch of founders from the portfolio are also investors in the fund which tells us we’re doing something right :)
Here are some of the PropTech and PropTech adjacent deals we’ve done to date.
Alma - "Easy to find high-quality, affordable mental health care." (Insight Ventures, Tusk Ventures, First Round Capital)
AlphaFlow "Unlocking the world's opaque markets." - (YC, Point72, Social Capital, Resolute, Saluda Grade).
Atmos - "Managed marketplace for homebuilding." (YC and Khosla).
Branch - "Premium office furniture." (RRE, Nine Four, Alate).
Eden Health - "
Eden has built the first national virtual and in-person care delivery system." (Insight, Greycroft, Flare, 645 Ventures).
David Energy - "A new kind of power company" (USV, Greycroft, Box Group)
Dongnae - "Making great housing more affordable and accessible to Korean renters." (NFX, Flybridge, Metaprop)
Esusu - "Helping people build credit through renting." (Softbank, Sinai Ventures, Next Play Ventures)
Landis -"Helps renters become homeowners." (Sequoia, Jay-Z)
Wander- "Network of smart homes in inspiring places empowering users with the freedom to live and work where they want" (QED, Redpoint Ventures, Fifthwall, Susa Ventures)
...and we are just getting started
So come join me as we help the builders impacting the built world.